Ubud sits in Bali’s lush interior, surrounded by rice terraces, jungle, river valleys and traditional villages. It is the island’s cultural and wellness heart, offering a completely different experience from the beach areas. Travellers come here for tranquillity, scenery, spirituality and a stronger sense of place.

The atmosphere is calm, creative and restorative. Ubud is known for its temples, art galleries, yoga studios, wellness retreats and local craftsmanship, while the surrounding countryside gives the area a peaceful, almost retreat-like quality.

Accommodation ranges from intimate boutique stays to some of Bali’s most luxurious jungle resorts and private pool villas. Many properties are built into hillsides or along river valleys and offer spa treatments, yoga, fine dining and immersive nature views.

A stay in Ubud is about experiences as much as accommodation. Highlights include Tegallalang Rice Terraces, local temples, waterfalls, Ubud Palace, art markets, cooking classes, cycling, rafting and Mount Batur sunrise hikes.